The best in the world

  • Home
  • Technics
  • Finance
  • Ratings
  • Cars
  • Movie
  • People
  • Home
    • Technics
    • Finance
    • Ratings
    • Cars
    • Movie
    • People

Home Ratings

Rating of the most expensive brands in the world in 2016

Share
Pin
Tweet
Send
Share
Send

Forbes Magazine has released an annual review of the most expensive global brands in 2016. What makes one brand more expensive than another? According to David Rybstin, a professor of marketing and branding at the Wharton School of Pennsylvania, the point is consumer perception. If customers are willing to pay a higher price for products of a particular brand or prefer their products, this increases the value of the brand.

Here are the top 10 most expensive brand names in the world, top ranking.

10. General Electric

It is estimated at 36.7 billion dollars.

One of the most expensive and oldest brands on the list. It was founded on April 15, 1892 - 124 years ago. Now General Electric has interests in many industries: oil and gas, healthcare, aviation, transport, energy management, software development, financial services, wind turbines, electric motors, weapons, household appliances, machinery and pharmaceuticals.

9. McDonald’s

It costs 39.1 billion dollars.

The only global food franchise. Representative offices are located in almost all major cities of the world. McDonald’s in every way attracts children with the help of children's menus and toys, special playgrounds, small bonuses, as they understand that children will bring their parents to the poppy.

8. Disney

Brand value - 39.5 billion dollars.

Surely you at least once watched a movie of this company, or played toys made by it or visited Disneyland. Disney - these are wonderful childhood memories that I want to pass on to the next generation.

7. IBM

It is estimated at 41.4 billion dollars.

One of the most recognized companies in the technology sector. Its full name is International Business Machines Corporation. Currently, IBM is engaged in computer software, hardware, IT services and IT consulting.

6. Toyota

Brand price - 42.1 billion dollars.

As of February 2016, it is the 13th largest company in the world. In addition to cars, Toyota is engaged in banking, leasing and financing. She is also the first company to produce more than ten million of the most coveted cars annually.

5. Facebook

Cost - 52.6 billion dollars.

Demonstrates a staggering increase in the value of the brand name (44%). The average user spends 50 minutes a day watching Facebook. This is more time than the average person spends on reading (19 minutes), physical exercises or playing sports (17 minutes), and communication (4 minutes) combined.

4. Coca-Cola

Brand price - 58.5 billion dollars.

Coca-Cola, a headache treatment, was created by pharmacist John Pemberton in 1865. Aza Griggs Candler later bought the rights to it and introduced Coca-Cola (already as a soft drink) to the world on May 8, 1886. Until now, the formula of this drink is kept secret.

3. Microsoft

Brand Value - $ 75.2 Billion

Microsoft has been able to increase its prestige in the eyes of customers thanks to many new products, including Windows 10, Surface Pro 4 and Surface Book. The technology giant has invested heavily in its cloud services, which are quickly becoming its largest “provider of money,” and has expanded its retail strategy by opening a flagship store in New York in 2015.

2. Google

It is estimated at 82.5 billion dollars.

This year, brand value jumped 26%. Internet users are still much more likely to use the Google search engine than Bing or other alternatives. You could say that the term “Google” has become synonymous with web search.

1. Apple

Cost - 154.1 billion dollars.

Forbes began ranking the world's most expensive brands in 2010, and Apple has so far led it six times in a row. Despite the decline in its revenues (for the first time in 13 years) due to a decrease in sales of top iPhone smartphones, iMac computers and products from the iPad line, the company will not have to go from bread to cola for a long time.

Share
Pin
Tweet
Send
Share
Send

Watch the video: Top 10 most expensive cars in the world 2016 (June 2025).

Similar Articles

The most powerful Pokémon in Pokemon Go
Ratings

The most powerful Pokémon in Pokemon Go

2020
Top 10 graphics cards of 2019, performance rating
Technics

Top 10 graphics cards of 2019, performance rating

2020
Top 10 most popular movie genres
Movie

Top 10 most popular movie genres

2020

Leave Your Comment

Recommended

Top 5 Lowest Hollywood Actors

Top 5 Lowest Hollywood Actors

2020
The best french comedies of all time

The best french comedies of all time

2020
The standard of living in the countries of the world, ranking 2019

The standard of living in the countries of the world, ranking 2019

2020
The best folk and medical remedies for nail fungus

The best folk and medical remedies for nail fungus

2020

Popular Categories

  • Movie
  • Coronavirus
  • Cars
  • Tourism
  • Technics
  • Medicine
  • Sport
  • Books
  • Nature
  • The most in the world

Recent

Top 5 best lipsticks in 2020 according to Roskachestvo

Russian TV channels rating 2019 by popularity

Top YouTube videos ever

The largest city in the world - Tokyo

The 20 cutest animals in the world (photos and videos)

10 tips for preparing your bike for the bike season

Actual

Ways to increase car safety (top 6)
Cars

Ways to increase car safety (top 6)

2020

Scientists and automakers have compiled a rating of ways to save life behind the wheel. Before you drive, check out the following six points that can improve car safety. Introducing the top 6 best ways to increase car safety. 1. Steering Wheel If ...

Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

Rating of the most reliable insurance companies in Russia

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

Top 7 facts that can ruin your childhood memories

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

Address by the President of Russia 03.25.2020: main points

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

Top 10 Useful Celebrity Smoothies

2020

The best in the world

The best in the world.

Recent

  • Top 10 most famous Russians in 2014
  • Top 10 most useless household appliances
  • Top 5 most romantic entertainment in New York!

Popular Categories

  • Ratings
  • Technics
  • Technics

© 2025 https://efuc.org

  • Medicine
  • Favorite
  • Books
  • Sport
  • Games
  • Cities and countries
  • Coronavirus
  • Tourism
  • Technics
  • The most in the world

© 2025 https://efuc.org