Over the past 8 years, the number of radio stations in our country has grown more than one and a half times. And according to the Megascope analytical agency, at least 110 million people (89% of the country's total population) listen to radio throughout the country. The share of listeners of online radio is also growing.

To let the listener and advertiser choose the most popular radio stations in 2019, we studied last year data provided by Megascope experts who conducted a survey of 150 thousand people over the age of 12 years. The result was formedrating of Russian radio stations 2019.

Mediascope radio index

Study Region: Russia. A survey of the population of cities with a population of over 100,000 people over the age of 12 years.
Period: 04.2018-09.2018

10. Humor FM

Among the most popular radio stations in Russia, Humor FM is a unique phenomenon. The fact is that this is the only radio station whose broadcast is 100% filled with laughter and jokes. And although this format is somewhat risky, over ten years after its creation, the radio station won hearts without exaggeration of millions of listeners. The secret to the success of Humor FM lies in the thoughtful alternation of music and entertaining and humorous programs.

9. Radio of Russia

A feature of this radio station is a wide variety of programs. It is in equal proportions mixed music of various genres, and children's programs, and entertainment for adults, and talk shows, and sports news, and medical information, and cultural news, and much more.

The total number of programs reaches more than 170, and each radio listener will find something different on Radio Russia. The audience of the radio station is approximately equally represented by all ages, but the advertisement (usually about a variety of bioadditives and physiotherapeutic devices) is aimed at elderly people. Note (and tell older relatives) that the quality of advertised accessories is difficult to verify. Therefore, it is worth treating such information with caution.

8. Keep FM

Vesti FM has a special position in the top 10 most popular Russian radio stations in 2019. If all the rest, without exception, are music and entertainment radio stations, then Vesti is a completely informational program.

The second distinguishing feature of this radio station is the poor representation of the actual radio frequencies. Most of the channel’s listeners receive news about the latest international and Russian events via the Internet. As for the news, Vesti, thanks to the powerful VGTRK parent company, gets it first hand.

7. Radio Chanson

Even if you are not a fan of chanson, you probably heard "Radio Chanson" if you were driving in a minibus or bus. The creators of the new concept radio station, which appeared in the first year of the new millennium, relied on “sincerity”.

Surprisingly, in Russian soil, the delicate sprout of the French chanson took root, blossomed, and waved into a mighty tree that covered almost seven million inhabitants of Russia with its branches. The roots of the tree nurtured, in addition to foreign waters, the domestic bardic tradition, thieves' songs, urban romance and favorite movie hits. As a result, a unique phenomenon appeared - “Russian chanson”, about which even dissertations on musicology are written.

6. Radio Cottage

Radio broadcasting brings a pleasant variety to the lives of people who, in the spring, raising the fifth point to heaven, plant seedlings on the beds. It is to this part of the population that Radio Dacha is oriented. The purpose of broadcasting (besides commercial) is to create a warm home atmosphere and confidence in the future.

To achieve this, Radio Dacha broadcasts the favorite nostalgic songs of the eighties and nineties when our hypothetical summer residents and summer residents were full of youthful enthusiasm. At the same time, the latest hits of the Russian music industry do not stand aside. Despite the harsh conditions of the urban jungle, Muscovites also appreciate the intimate atmosphere; True, in the capital, Dacha is in tenth place in popularity.

5. Retro FM

Not only veterans, but also listeners of Retro FM, the fifth most popular radio station in Russia, are not getting old. However, the concept of "retro" expanded as the station moved from a century of the past to the present century. Now she also broadcasts hits of the nineties.

Retro FM focuses mainly on listeners who are nostalgic for good songs of the past. These are mainly people over 30 years old. Interestingly, there are more “veterans” in Moscow. We made this conclusion on the grounds that in the capital, Retro FM takes an honorable third place in popularity.

4. Russian Radio

The creators of "Russian Radio" at one time relied on Russian - and did not lose. This step in the mid-90s, when the radio company was founded, was quite risky. In the midst of the breakdown of communist ideals and the transition to undeveloped capitalism, Russia was associated only with the “rotten scoop”, and preference was given to foreign performers. Mostly English.

More than twenty years have passed since then, and it is safe to say that the experiment was successful. "Russian Radio" broadcasts in more than a thousand cities and not only in Russia, but also in the countries of near and far abroad. And as before, songs in Russian only sound on it.

3. Autoradio

This radio is designed for listeners of all ages. The main thing is that the person is on the road. The vast majority of airtime is given to a wide variety of music, which is interrupted by alerts about events occurring on the roads.

In the case of Avtoradio, the statistics for Moscow differs from the all-Russian statistics - there this radio station came out on top in popularity. And no wonder, given the number of cars per capita, as well as the endless traffic jams in Moscow.

2. Road Radio

The story of Road Radio is a kind of analogue to the Hollywood success story. It was born in a small town, but thanks to the talent and perseverance of the creators quickly made its way to the very top. Curiously, this climb upwards did not require either bloated budgets or huge marketing expenses. As the authors themselves say, the main secret was attentiveness to the audience, adjustment to their tastes and values, as well as the ability to guess their desires.

This methodology has borne fruit, and three years later, Road Radio was the leader in St. Petersburg and the environs of the Northern capital. And seven years after its creation, it entered the territory of the throne.

Thanks to the kindness, sincerity and romance of the road going over the horizon, Dorozhny Radio still manages to stay in the top three of the best Russian radio stations. True, Muscovites were not so prone to the spell of "coincidence of values." If you count only in Moscow, then "Road Radio" is in fifth place in popularity.

1. Europe Plus

The most popular radio station in Russia is still Europe Plus. As before - because over the past ten years she has firmly held the first place in the ranking and, it seems, is not going to give up her position.

During this decade, the radio station managed to please the audience with Rihanna’s voice more than 19 thousand times, 45 thousand people became lucky owners of the prizes played in the studio, and 1800 listeners got the opportunity to attend concerts of leading world performers. World-class stars such as Wolverine (that is, Hugh Jackman) came to visit Europe. And the number of subscribers on the Vkontakte network has exceeded four million.

Europa Plus was the first non-state radio station created before the collapse of the USSR. It was she who largely formed the broadcasting standards that adhere to those who entered the media expanses later. The reason for its popularity is not only a high-quality music stream, but also the desire and the opportunity to try out new and interesting broadcast formats.

Watch the video: FM DX from RUSSIA via Sporadic E 2019 (November 2024).